Our Investment Approach

Our investment approach is outcome-focused, academically-robust and disciplined. As a team we work to be humble, collegiate and diversified as we make decisions.


Shaped around the philosophy of the Professional Advisers who work with us.


Built with the diversification needed to reach our defined goals.


Reflecting the care and conviction needed to justify our fees.

Your Investment Team

Our highly-experienced investment team draws on decades of experience to find the most compelling investment opportunities from across the full universe of funds, ETFs and investment trusts.

What Sets Us Apart

Robust Asset Allocation

We emphasise a long-term strategic asset allocation approach which optimises the returns possible within the risk tolerance of each portfolio. Our tactical asset allocation uses proven techniques to weight portfolios to those asset classes with higher long-term expected returns, based on current valuations.

Meticulous Fund Research

Our experienced fund research team chooses investments through a combination of detailed quantitative analysis and real-world experience built over decades spent meeting and challenging the best fund managers in the world.

Responsive Portfolio Management

We recognise that using a discretionary fund manager on a platform relieves advisers of a significant administrative burden but should never distance the adviser from their clients. Our team of investment managers are available each day to answer client queries, resolve technical issues and provide context for any investment we have chosen for your clients.

Invest With Conviction

We build highly diversified portfolios but always ensure the active investment managers we choose have sufficient freedom within a portfolio to make a meaningful contribution to the outperformance of the portfolio.

A Forensic Focus on Investment Cost

We acknowledge that all investment cost contributes to investment returns and only expose clients to active cost where we have built a high-conviction in a manager’s ability to generate superior long-term returns. No client should pay active fees for a passive return.

Consistent Client Communications

We believe that clients have a right to be fully informed about the progress of their portfolio and it is our responsibility to provide this consistently to their professional adviser in the format that most suits their needs. We work actively with advisers to build a communication approach that works for each professional adviser and their clients.